Company background
Avenida was formally established in early 2007. The founders, Martin Roth and Henrik Schultz, possess extensive hands-on experience in proactive performance management.

Avenida is based on a flexible and dynamic organization, where coordination takes place through mutual adaptation, and cooperation across functional borders is key in fulfilling our customers expectations.

The name Avenida directly comes from the Spanish word 'avenida', meaning 'wide road', and connotates our mission to make IT systems handle large amounts of traffic without stops.

Our vision
To become the worlds most recognized and respected IT performance specialists.

The mission
Our mission is to document and predict the behavior of complex IT systems, hence making them more predictable, leading to increased certainty for our customers that their business systems will perform and deliver as expected.

Business model
We share the fundamental belief that investing up-front in truly understanding how IT systems "live and breathe" will pay off many times later when problems arrive. Simply shortening the time a business system is down, and reducing the derived loss of revenue, never fails to document as a good business case for any large company.

Our extensive hands-on knowledge, our dedicated state-of-the-art monitoring tools, and the fact that large enterprise IT systems grow increasingly more complex every day, make for a strong value proposition for any large corporation.